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Commercial Area
Benefits
Target Group
Scheduling
Revenue
Models
Localization&
Delivery
Licensing
Setup
Launching
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TARGET GROUP - STRONG YOUTH AND GIRL APPEAL
Double Life is targeted to teenagers.
75 % of registered users are of age between 12-24 and there are
more girls than boys.
Concept attracts girls because many of the features have the
idea of social activity, sharing of ideas, conversation and chatting.
Boys will follow girls.
The audience Double Life reaches is ideal target group for many
brand advertisers.
It is regarded as a difficult group to reach. Examples of potential
advertisers: clothing, fast food, soft drinks, candy, music, movies,
mobile phones, games, sports equipment etc.
Double Life Audience
| Age |
Boys |
Girls |
| <12 |
43% |
57% |
| 12-15 |
42% |
58% |
| 16-19 |
47% |
53% |
| 19-24 |
49% |
51% |
| 25-30 |
54% |
46% |
| >30 |
50% |
50% |
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