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Product
Concept
Production Details
Channels
Frame
Story
Avatar
TV
WEB
Mobile
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PROVEN CONCEPT - ENTERTAINING COMMUNITY
SERVICE
Double Life is a new cross media concept that allows the users to
explore the digital contents with their own created personal animation
characters - Double Life Avatars.
Double Life teenager community works as an interactive avatar animation
series on TV and as a virtual avatar-world on web. TV-interaction
as well as many community services of web- and mobile-environment
take place with SMS, which offers a premium billing based revenue
model.
Double Life offers thoroughbred interactivity for it's users and
allows them to create content on their own conditions, to have visible
virtual identities and to meet other members of the community as
digital beings within three mediums.
Double Life is a great way to engage the teenager audience to visit
channel's portal and to participate with SMS-interaction on TV-show.
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